THE ABSOLUTE SECRETS TO MASTER SEO AND INCREASE YOU ORGANIC TRAFFIC
Search Engine Optimization (SEO) can be a scary world for a blogger or business owner to enter. Especially if you’re fresh out of the gate. You know you need a content marketing system to help grow your following but how can you factor SEO into that plan if you’re a complete newbie? Understanding Google’s algorithm takes some practice but can be achieved with a bit of trial and error and on-page improvements to your posts.
Below are 7 easy search engine optimization techniques to improve your rankings and increase your organic traffic fast
Research In-Demand Keywords:
Before pouring your heart and soul out online, head over to KeySearch, and do a search for niche-specific keywords related to your blog. You’re going to want to use keywords that have a high monthly search (10K – 100K) but low to medium competition. This is going to be your best bet for ranking on page 1 for your blog post.
*Note that If you choose to use a high competition keyword you’ll be going up against massive amounts of information that have already been written, published, and ranked on Google. So make things easy for yourself and choose keywords appropriately.*
The best part of Google Keyword Planner is that it offers “ideas” for related keywords that you can tie in and sprinkle around your post. Not only is KeySerch a powerful keyword research tool but also a fantastic brainstorming tool.
Improve Your Website Speed:
I can’t stress enough how important this is! Did you know that even 1 second delay in page load time can lead to a WHOPPING 7% loss in conversions, 11% fewer page views, and a 16% decrease in customer satisfaction? Not to mention hurt your SEO rankings with our best pal, Google. Having a speedy website starts with a reliable website host. Do your research and choose a platform that has excellent customer reviews, guaranteed uptime, and fast servers. It’s also a good idea to boost website speed by using a CDN, a caching plugin, and an image optimizer.
To determine if you’re already lacking in the speed department, head to GTMetrix for detailed fix suggestions and issues affecting your website speed. Our suggestions for best WordPress hosting platforms with top-notch speed performance are WP Engine, InMotion Hosting, and SiteGround.
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Start Writing Captivating Headlines:
Writing strong headlines will be your best tool for luring readers. Telling your audience how you’ll solve their problem or answer their questions should be front and center in your post title. Using action or power words alongside your keyword(s) will intrigue your potential customers to read more. A few words to encourage clicks are must-have,
If you’re stuck in this department, borrow titles and descriptions from Google AdWord & Facebook Ads. Rember your readers are looking to solve a problem when searching on Google. Telling them how you’re going to do this in 10 words or less is going to be your best bet for getting clicks.
Post Long, Engaging Content (at least 1,800 words)
You’re the expert in your field, right? So hunker down and write a solid post complete with all those high searched (with low-medium competition) keywords strategically placed throughout your post. Writing valuable content takes time. You may work well with an outline or you could be a stream-of-conscious writer. Either way, make sure you have a plan to cover all your important pieces to your content puzzle complete with engaging imagery or videos. Of course, you’ll need to make your imagery SEO friendly with descriptive image names and alt text
Write Guest Posts On Other reputable Blogs:
Being a guest blogger can give your website so much street cred through backlinking. A backlink is one of the most valuable pieces of SEO gold because it’s essentially a “vote of confidence” from one blog (or website) to another. Receiving a popular backlink is a signal to search engines that your content is valuable and worthy of appearing on a search engine result page (SERP). If you belong to a few Facebook groups with good engagement, you could find bloggers in your niche to cross-promote with.
Establish A Link Building Strategy:
Breathe new life into a dying blog post or establish an interlinking system by adding links to other posts (created by you) in your article. This process will establish a site architecture with a crawlable link structure thus helping Google better understand what your content is about. Interlinking also encourages people to spend more time on your blog, which improves bounce rates, allowing Google to see you as a legit resource for your keyword(s). Woah, did you get all of that? Internal linking is really a super-easy way to help your SEO improve with very
Start Using Pinterest:
Last, but definitely not least, set up a Pinterest account for business and start pinning all of your blog posts. Somehow, in the midst of the social media rise, Pinterest got coupled in with platforms like Facebook and Twitter and became looked at as another social outlet. But it’s really not. The best way I can describe Pinterest is a hybrid between a visual search engine and a social platform. As a visual search engine, your imagery and keywords play together to make magic happen. Millions of people are actively searching for information and solutions on Pinterest. What they receive are results in the form of Pins where you entice your potential reader to click for more information with captivating imagery and headlines. Brilliant, right?
You don’t have to be an SEO expert to make huge strides in your organic traffic. By starting with the information given above, you can lay a solid foundation to expand on. Being armed with information is always the first step to mastering any skill. And SEO and blogging go hand in hand. So, get looking on Google Keyword Planner and set forth and concur Google. If you’re ready to up your game, the search engine optimization course *SEO Demystified* will knock your socks off and open your eyes to a whole new world of search engine optimization techniques for you to try. Good luck!
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